Marketing tips, for defenders of capitalism and free enterprise by Colorado Springs Coach, Laura Benjamin

Ever wondered how the average person can create a custom Facebook page to entice folks to subscribe to your newsletter or blog?

Now, I know you’re not a webmaster and neither am I. However, I have learned a sneaky trick to work around my nontekkie-ness and get results without spending money! And that’s the name of the game isn’t it? (KOM = Keep Our Money!)

First, you’ll want to add a custom tab to your Facebook business page. I’ve inserted a video way down below to show you how to do this. You can title your new tab “Subscribe” or “Free Tips” or “Newsletter” etc. The process is not complicated. If I can do it, anyone can do it!

Second, insert the HTML code in your new tab. (Here’s the sneaky part!) But how do you insert the code if you don’t know how to code? Here’s how: when you write a new blog post or page you’re probably seeing the draft from the VISUAL view.

I use WordPress and this is what it looks like on my computer screen…

But if you click on the HTML tab, it looks like this…

Do you see the code? Symbols like </ > are a dead giveaway!

So to get the code, I open a draft page or post in WordPress, insert my text, photos and formatting and link to my newsletter subscribe form, which is hosted on aweber.com (my blog and newsletter distribution service).

Then I just “copy/paste” the code into my new Facebook business tab!

And if I need to insert line breaks to add more space between paragraphs, I just use this handy little piece of code: <br />

Now, another approach is to have a graphic designer create a snazzy image with titles, links and photos. You can insert the entire image into your blog post and then copy/paste the code, but that may cost you some money. If you’re good with Photoshop Elements, you can create your own image.

Before you start, take a peek at some of the creative business pages on Facebook. Here’s a great one – I love this guy!

And here’s the video I promised you!

So, what do you think? Do you want to give it a whirl and get creative with your Facebook biz page? Please let me know how it goes share tips with the group!

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