Have you heard of HARO? It’s the acronym for “Help a Reporter Out”, a service started by Peter Shankman. He brings together “sources” and reporters. He figured reporters needed a good place to go to find subject matter experts to quote in their articles, interview on radio and television and for authors to get stories and submissions to use in their books.
With that one simple idea, a popular service and booming business was born!
I’ve subscribed to his complimentary service for years and have recommended it to my clients, many of whom have been regularly quoted and sourced. I’d recommend it for you too, regardless of whether you have a PR or marketing person on staff.
And for those who are familiar with HARO, please let us know whether you think it’s been worth it by posting your experience in the comments below!
Hope it’s helpful! Enjoy!
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