Marketing Tips by Marc Yates Colorado Springs flooring expert

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It’s handy to have a Colorado Springs neighbor who’s a subject matter expert in the flooring business when you need hardwood floors refinished or new flooring installed. But I’m not featuring Marc Yates, owner of Floor Coverings International of Colorado Springs, just to throw him a promotional bone. He has sound marketing and customer service [...]

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13 Tips from Teaching Social Media Classes

The more classes I teach, the more I learn. Here are 13 tips from teaching social media and blogging classes: The vast majority of people still prefer email vs RSS feed as a way to access blog posts and articles. Most don’t even know what an RSS feed really is. The top blogs on Technorati [...]

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10 Ways to Reach Out and Touch Prospects and Customers

People get busy. While we are mired in the day-to-day operations of running OUR business, customers and prospects go about THEIR business too! With all the crisis and demands they deal with, t’s not hard for them to forget us – unless we make an effort to stay “top of mind”. Yes indeedy, our job [...]

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5 Ways to Scare Off Relationships

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I’m sure I’ve done it, maybe you’ve done it and perhaps half your neighborhood has done it too! We may all have scared off a prospect, a sale, a customer or client. So now that the “yes, I’m human too” disclaimer is out of the way, allow me to share a few examples how folks [...]

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Why Leadership Courage is Critical

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It’s time for leadership courage from the business community. I support the sentiments expressed by Jamal in this video; they are critical to a sustainable economy. If business owners find it increasingly difficult to be profitable, hire and stay in business, families suffer and communities collapse. If we lose sight of the principles upon which [...]

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