I’ve made a lot of mistakes over the years with email newsletters, blogs and websites. But after sweating bullets and gnashing of teeth, I’ve crawled out of the valley of darkness into the light! Okay, that’s not really me and no, I’ve not been smokin’ anything. Let me explain the journey and then share the [...]
It’s handy to have a Colorado Springs neighbor who’s a subject matter expert in the flooring business when you need hardwood floors refinished or new flooring installed. But I’m not featuring Marc Yates, owner of Floor Coverings International of Colorado Springs, just to throw him a promotional bone. He has sound marketing and customer service [...]
My brother is in the midst of selling booths for an annual tradeshow and he showed me the list of almost 700 businesses he works from. “See here” he said, pointing to the multi-colored spreadsheet on his screen. “The ones in red have gone out of business since last year’s show.” Yikes! There were a [...]
Lo and behold I just hit the “publish” button on today’s post on How to Start a Business Blog when I remembered some resources that would be helpful in your blog development process. (I get NO compensation for recommending these resources.) So here they are: First is Chris Brogan’s book, Trust Agents: Using the Web [...]
One of the best bits of advice I’ve ever received was this: build your customer list. Do not allow people to slip through your fingers (Do I hear an evil laugh in the background!) Capture contact information so you can stay in touch over time, so you won’t be a stranger, so they don’t forget [...]